Marketing is a dynamic field that offers endless opportunities. Every industry needs marketing, hence why it is considered a universal degree. If you’re looking for a lucrative and versatile career, a bachelor’s degree in marketing will set you on the right path.

Obtaining a marketing degree will equip you with specialized knowledge and skillset that can last a lifetime. With the help of several programs, you can now earn a bachelor’s degree in marketing online.

Marketing Career Opportunities

A marketing program will teach you to analyze market trends and develop marketing strategies. After earning a bachelor’s degree, you can pursue careers in both for-profit and nonprofit sectors. 

From entry-level jobs to executive positions, marketing offers countless job opportunities. Market research analysts and event planners are among the entry-level positions available.

Components Of An Online Marketing Degree

Traditionally, students take about four years to complete 120 credits for an undergraduate degree. Today, you can achieve a bachelor’s degree in various online programs in as little as 18 months.

On top of marketing skills, an online marketing degree will also teach you business fundamentals, data analysis, and project management expertise. Consumer behavior and sales technique are also part of the major coursework.

As part of the curriculum, students are expected to take core requirements such as business calculus, financial management, and professional communication. You can customize your curriculum by choosing a concentration in a field like public relations, digital marketing, or professional sales.

Furthermore, research and presentation skills are crucial to your success. Students must fulfill a capstone project or an internship to complete the program.

Cost Of An Online Bachelor’s Degree In Marketing

How much does a marketing degree cost? Costs for online marketing degrees vary based on several factors, including state residency. Out-of-state students are often charged higher tuition rates at many colleges and universities. For online students, some schools charge the same tuition irrespective of residency.

Another key factor is technology fees, often applicable only to online students. The cost per credit ranges between $215 and $555. Estimated total tuition for students is between $26,000 and $69,000.

Most Important Factor To Consider When Choosing An Online Marketing Degree

A university’s accreditation status is one of the most important factors prospective students should consider. Being accredited means an educ ational institution is legitimate and credible. Moreover, accredited schools directly impact the transferability of credits and eligibility for federal financial aids for students.

Universities and colleges in the U.S. are formally accredited by agencies recognized by the US Department of Education. The accreditation process involves reviewing a school’s educational programs and services to students.

Best Online Marketing Degree Programs

As technology and business evolve rapidly, marketing professionals are in great demand to fill the gap. As a result, many colleges and universities throughout the U.S. now offer online programs to help you attain a bachelor’s degree in marketing

An online course is a perfect solution for busy students who want to balance their education with their other obligations. We round up the five best universities that offer online bachelor’s degrees in marketing:

• Colorado State Global Campus
• Penn State World Campus
• Temple University
• Bellevue University
• Regent University

Interested in learning more about different online degrees and certifications? GoDegree has a host of resources on various professional programs. Head over to GoDegree to learn more!