Over the years, the marketing industry has evolved significantly. Endless job opportunities await marketers in every field, making it one of the most lucrative careers nowadays. To tap into this growing field, most entry-level jobs require at least a bachelor’s degree in marketing.
A bachelor’s degree in marketing will help propel your career forward. Fortunately, thanks to online courses and programs, you no longer have to attend a physical school or university to obtain a degree.
Online Marketing Degrees
Many schools and universities offer online marketing degrees. A bachelor’s degree prepares graduates to work in a wide range of marketing-related fields, including research, advertising campaigns, and product placement.
Marketing professionals with up-to-date skills are in high demand, especially in digital marketing and social media. However, while online marketing degrees can lead to rewarding careers, some programs cost more than $113,000!
Before pursuing a marketing degree online, it pays to research the costs, curriculum, and school accreditation.
Cost Of Online Marketing Degrees
The costs of earning a marketing degree online depend on several factors. It is essential to consider state residency since college and university tuition is often higher for students living out of state. On the other hand, some schools charge students the same amount regardless of their state of residence.
In addition to that, online students are often required to pay technology fees on top of other miscellaneous expenses. To earn a bachelor’s degree, students must complete 120 credits – with the cost per credit ranging between $215 and $555. The average tuition per student is between $26,000 and $69,000.
Area Of Specialization In Marketing Courses
Students can choose an area of specialization within the online marketing degree program. For instance, students who concentrate on social media or digital marketing can learn to engage with a targeted audience. In turn, this will prepare them for prospective jobs such as social media strategists, SEO specialists, or copywriters once they graduate.
Additionally, students can choose a marketing analytics track to become familiar with market research methods and data-driven marketing tools, which are useful for predicting consumer behavior.
Furthermore, students who major in marketing management will work in product development, product and service promotion, pricing, and consumer research.
Salary And Job Prospects
Steady job prospects await marketing professionals in the foreseeable future, particularly for positions that deal with sales. Statistics show that global retail sales are expected to hit $26 trillion by 2022.
Due to the increasing demand by companies across all industries, the growth rate of marketing professions has been rapid. According to the Bureau of Labor Statistics, jobs for market research analysts are projected to increase by 22% between 2020 and 2030.
In addition to public relations and marketing management, graduates may also consider public relations or marketing management careers.
Are you interested in learning more about different online degrees and certifications? GoDegree has a host of resources on various professional programs that you can take. Check out GoDegree today to learn more!